When you hear Target or Starbucks, do you need an explanation? When we say, "Come to Turning Point," we have to explain what it is. When a brand works, it's great. When it doesn't, be willing to say farewell.
In 2006, I wrote this post about how helpful having a brand was in answering two questions for people: What is a small group and how do I get into one at GCC? (Since then, we shifted even further from using the term "small group" so lots has changed.)
The problem now is that most of our group environments contain the word "Point" which now has no point! While it's easy for me and a few leaders to keep it straight, we have to keep explaining the purpose of each group space. When people on your own staff aren't clear on your brands, it's a problem!
If you hear that we're offering a social group for singles or a Bible study group, you don't need further explanation. If I heard that we're offering a spiritual growth group, I think I would have more questions. I just don't know.
Turning Point groups are for those people who want to change how they're living. People often describe it as: I want to grow spiritually; I want to trust God with my life; I want to get my life on track; I want to know what God wants from me; I want to honor God with my life.
How would you succinctly describe a group for this that would require little or no further explanation? I'd love to hear your thoughts!